"Joe Inzerillo, executive vice president and CTO for
MLBAM, the interactive/digital media subsidiary of
Major League Baseball, said, "In our mind,
connectivity is like running water at this point in
time, especially for the younger generation of
fans. When you really look at it, it's not 100%
proactive, but we're doing it now rather than
getting to a point where the next generation of
fans are frustrated with the connectivity..."
http://www.techrepublic.com/article/how-sports-teams-are-scrambling-to-keep-millennials-coming-to-games/